[Research Round-Up] 6sense Study Provides Critical Insights on B2B Buyer Behavior
Source: 6sense 6sense published the findings of its “2025 B2B Buyer Experience Study” (the “2025
On meeting spec
The most useful definition of quality: It meets spec. The hard part isn’t putting in
Infantilization
The worst sort of powerlessness happens when we’re seduced into doing it to ourselves. Waiting
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and
A convincing argument
It’s almost never exclusively based on logic. We navigate the world with stories, beliefs and