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Clients do not hire logos. They hire lawyers. In the legal sector, trust is built through expertise, credibility, and human relationships. Yet many law firms

Executive summary Manufacturing buyers now complete 60% or more of their buying journey before ever filling out a form or speaking to sales. Research, comparison,

“There, it’s done.” This is the production mindset and the rule of school. Pencils down. Hand it in. The alternative is, “Sign me up for

Source:  Shutterstock Many marketers believe that the marketing function in most companies doesn’t have as much influence as it should have. In my last two

Often aren’t. In fact, they might be the safest way forward.

An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can