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If you’re running a B2B employee advocacy program, the hard part isn’t necessarily getting employees to participate. It’s keeping their participation consistent. Some advocates share

Many marketing pundits and practitioners now believe the marketing function in most companies has less influence than it should have. Marketers often describe this loss

Bookkeepers do important work. But a bookkeeper is not the head of accounting. Marketers are responsible for anything the organization does that touches the market.

Real artists do all the painting themselves, not like Rembrandt Real artists use brushes, not technology like Cartier-Bresson Real writers write it out by hand,

Trick title. There are at least three kinds of “marketing” we ought to be teaching: Marketing from the point of view of the consumer. This

Most LinkedIn benchmarks give you the wrong number to aim at. These LinkedIn benchmarks by industry account for both sector and company size, giving B2B