Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other
Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby.
This is a choice we rarely name. Putting effort into how much ambiguity we can
Source: TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.”