The reality of sunk costs
Culture is built on the stability of persistence. Pop musicians have farewell tours that last
A client wants to cut your organic social budget? Here’s what to tell them
Why it matters In reading this post, marketers will gain a clear way to respond
The lab, the factory and the dentist
At the lab, they don’t know the right answer. They are explorers and scientists. If
Homo Habilis
We called them this because they used tools. The first proto-humans to clearly do so.
An end to fully open networks
If you have a phone, you can call anyone you like. The recipient doesn’t have