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Highlights from today’s newsletter:
🎤 10 questions on advertising… with Neverland CEO Josh Harris
🛍️ TikTok’s impact on Amazon sales—revealed
📱 An ad format DTC brands are missing

EDITOR’S PICK

#BUILDING BRANDS SERIES

Bootstrapping, Breakdowns, and the Brand That Wouldn’t Quit 

When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation.

When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth.

They bootstrapped. They pivoted.
They nearly folded when a silent co-packer bankruptcy wiped out supply.
Then—one shelf, one random bodega—led to a brand breakthrough.

Porter Robinson discovered the can.
A few weeks later, Dripdash was co-sponsoring a 100,000-person music festival.

*This is the first story in #BuildingBrands —our new founder-led editorial series on what it really takes to build and survive. These are the honest, often messy journeys behind the logos.

READ THE FULL INSIGHTS HERE

#WEBINAR

Ignoring This Data Could Cost You Big on Amazon…

Does your brand sell across DTC and Amazon? This webinar is for you!

Join Fospha and TikTok next Thursday to uncover groundbreaking new research revealing the powerful halo effect of your direct-to-consumer (DTC) TikTok ads on Amazon sales.

Learn how to measure and maximize this impact, transforming the halo effect from a marketing mystery into a powerful lever for growth.

Why attend?

Quantify TikTok’s Halo Effect: Learn how to accurately measure TikTok’s influence on your Amazon sales.

Discover Unified ROAS: Learn why traditional ROAS doesn’t tell the full story and why Unified ROAS is a game-changer.

Dominate on Prime Day: Get data-driven strategies to maximize revenue on Prime Day 2025 and beyond.

Space is limited – register today to secure your spot!

Thursday 24th April, 11AM – 11:45AM (PT) / 2PM – 2:45PM (ET)

WHAT WE ARE READING

How Connected Data Can Boost Brand Growth and Enhance Marketing Strategies

Connected data allows brands to integrate behavioral, transactional, and demographic information, enabling precise consumer profiling and improved targeted marketing while emphasizing the need for compliant data practices.

Notably, brands achieved up to 25% growth in conversions and observed up to 30 times lift in brand awareness with advanced audience segmentation. As regulations tighten and media fragmentation increases, deploying consent-based connected data is essential for efficient audience targeting and compliance.

10 Questions on Advertising… with Neverland CEO Josh Harris

Josh Harris, CEO of Neverland, outlines emotional intelligence and adaptation to shifting media as critical qualities for agency leadership, informed by his extensive experience at leading agencies.

His responses provide practical insight for those entering or leading in advertising, emphasizing cultural impact and team accountability. These perspectives are highly relevant for professionals navigating evolving agency structures.

IAB Report Reveals Digital Ad Growth and Marketers Ready for Economic Turmoil

Digital ad revenue reached $258.6 billion in 2024, a 14.9% annual increase, with programmatic, social, and retail media segments experiencing significant gains due to regulatory adaptation and advances in AI-driven targeting.

Marketers are prioritizing omnichannel campaigns, advanced audience segmentation, and privacy compliance to mitigate risks associated with economic and regulatory shifts. These developments highlight the necessity for brands to remain agile, invest in data infrastructure, and monitor evolving compliance requirements to sustain digital ad growth.

TOP VOICE

💭INSIGHTS FROM JORDAN WEST