Full circle with myopia
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular
When considering who to learn from in the marketing space, one brand stands out: Liquid
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s
Developing a consistent brand starts with creating a brand style guide. These branding rule books
Every time I work with a new brand, my first order of business is to
Why do you choose to buy products and services from certain brands even when cheaper