“Even”
There’s a difference between telling someone their work can become better and saying it can become even better. When we say even better, we lock
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something
How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate
From the moment I started my company, Motif Skincare, I knew I was entering a
Decoding ‘story’
Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring
The Economics of Fandom: How Brand Dedication Drives Revenue
I know, I know we’ve all made fun of fangirls in the past. But if
