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Marketing

We are all weird

Jun 30, 2026 Comment on We are all weird

A simple 7-question test helps us realize how diverse a population is. On this quiz, the highest possible score is less than 7%. No matter

Marketing

Class of 2026: Meet your B2B Social’s Rising 30

Jun 30, 2026 Comment on Class of 2026: Meet your B2B Social’s Rising 30

B2B social media is no longer a supporting act. Across every sector of the global economy, the practitioners who do it well are shaping how

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

We are all weird

Jun 30, 2026 0
Marketing

Class of 2026: Meet your B2B Social’s Rising 30

Jun 30, 2026 0
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

Mar 1, 2024 Comment on I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

You’ve made it through multiple rounds of interviews, the hiring team has selected you as

Marketing

How to Use WordPress: Ultimate Guide to Building a WordPress Website

Mar 1, 2024 Comment on How to Use WordPress: Ultimate Guide to Building a WordPress Website

When you‘re just getting started with making a website, I know that the process of

Marketing

15 Post-Purchase Email Examples to Inspire Your Next Campaign

Mar 1, 2024 Comment on 15 Post-Purchase Email Examples to Inspire Your Next Campaign

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between

Finance

How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

Mar 1, 2024 Comment on How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

At the time this article goes live, I’ll likely be bouncing up and down on

Marketing

The question book

Mar 1, 2024 Comment on The question book

In the old days, companies had a suggestion box. It was immortalized in cartoons, but

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Posts

  • We are all weird
  • Class of 2026: Meet your B2B Social’s Rising 30
  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
Marketing

We are all weird

Jun 30, 2026 0
Marketing

Class of 2026: Meet your B2B Social’s Rising 30

Jun 30, 2026 0
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
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