Top SEO Techniques to Improve Your Small Business Website
Search engine optimization (SEO) is a powerful tool for small businesses aiming to enhance their online presence. In Morrow, Ohio, local businesses are realizing the
Jason Stone on Why Not All Leads Are Created Equal
Jason Stone, Oktopost’s VP of Sales, North America sits down with host Jennifer Gutman on the Radically Transparent podcast, brought to you by Oktopost, to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.
Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling today is at the top of every sales leader’s agenda.
How Chocolate Saved Shawn Askinosie
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one, and the accompanying unpublished interview, Shawn explained how chocolate saved his life – and how he’s using his chocolate business to help others thrive as well.
Why Email Campaign Reporting Is Important (And How to Do It)
Email campaign reporting can be a pain, but it’s pivotal to your email marketing success.
Email Marketing Horror Stories
Every email marketer has a story about a send that went wrong. So, we asked
7 Mistakes You’re Making With Your Newsletter (And How to Fix Them)
Stale, boring email newsletters are all too common nowadays, and for a lot of the
