I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head.
Will I adapt to my new job? How long will it take for me to get the hang of things? Can I manage the workload and maintain a good rapport with my coworkers?
Fortunately, my outstanding manager at the time prepared a comprehensive checklist to be completed over a few months, and it helped me slowly but steadily adapt to HubSpot. Fast forward a few years, and I’m a rockstar at my job.
The checklist was called a 100-day checklist, but it followed the rhythm of a typical 30-60-90 Day Plan.
A 30-60-90 Day Plan, or something similar, is imperative to the success of a new employee as it helps them set and reach attainable goals and acclimate to their new position.
To help set your new employee, or yourself, up for success, here’s what you need to know about crafting the best 30-60-90 Day Plan.
Learning the nuances of your new role in less than three months won’t be easy. But crafting a strong 30-60-90 day plan is your best bet for accelerating your development and adapting to your new work environment as quickly as possible.
You‘d write a 30-60-90 day plan in two situations: during the final stages of an interview and the first week of the job. Here’s how each type can be executed:
30-60-90 Day Plan for Interview
Some hiring managers ask candidates to think about and explain their potential 30-60-90 day plan as a new hire.
As a candidate, this would sometimes confuse me in the past, but I now understand they just want to see if a potential hire can organize their time, prioritize the tasks they likely take, and strategize an approach to the job description.
For a new hire, a well-thought-out 30-60-90 day plan is a great way to help the hiring manager visualize you in the role and differentiate yourself from all other candidates.
But how can you outline your goals before accepting a new job? How are you supposed to know what those goals are? I’ve found that starting with the job description is an excellent stepping stone.
Typically, open job listings have separate sections for a job‘s responsibilities and a job’s qualifications. Work to find commonalities in these two sections and how you might turn them into goals for yourself.
Then, stagger those goals over three months.
For example, let‘s say a job requires three years of experience in Google Analytics, and the responsibilities include tracking the company’s website performance every month.
I would use these points to develop an action plan explaining how:
I‘ll learn the company’s key performance metrics (first 30 days)
Strengthen the company’s performance in these metrics (next 30 days)
Lead the team toward a better Google Analytics strategy (last 30 days)
30-60-90 Day Plan for New Job
The second situation where you‘d write a 30-60-90 day plan is during the first week of a new job, which I highly recommend whether you’re a new employee or a manager working with a new hire.
If you’re the hiring manager, this plan will allow you to learn how the new employee operates, address their concerns or preconceived notions about the role, and ultimately help them succeed.
If you‘re starting a new job and are not asked to craft a 30-60-90 day plan during the first week of that job, it’s still a good idea to write one for yourself.
A new position can feel like a completely foreign environment during the first few months, and having a plan in place can make it feel more like home.
Even though 90 days is the standard grace period for new employees to learn the ropes, it’s also the best time to make a great first impression.
The purpose of your plan is to help you transition into your new role, but it should also be a catalyst for your career development.
Instead of just guiding you over your job’s learning curve, the goals outlined in your plan should push you to perform up to your potential and raise the bar for success at every stage.
HubSpot’s Senior Manager of Content (and my former manager) Meg Prater suggests having a solid template for your plan that allows it to evolve.
“Anytime I onboard someone, I review all training docs and ensure they’re up to date,” she says. “I also ask for feedback from the folks on the team who have most recently been onboarded. What did they like? What didn’t work for them?”
She also says moving the plan to a more interactive platform proved to be helpful to new employees.
“One of the most helpful shifts we’ve made recently is moving our 30-60-90 plan (or 100-Days Plan) from a static Google Doc to Asana,” she says. “The plan is organized by week, and each task contains relevant readings and links. It’s much easier for folks to move through, and it gives me better insight into where folks are in the plan.”
Meg onboarded me when I started at HubSpot, and I can confirm that my checklist in Asana was a game-changer because it helped me stay on task and visually track my progress.
The checklist below isn‘t mine, but it’s one she set up and follows the same format as the one she created for me.
Parts of a 30-60-90 Day Plan
An effective 30-60-90 day plan consists of three extensive phases — one for days 1-30, one for days 31-60, and one for days 61-90.
Each phase has its own goal. For example, the goal in the first 30 days is to learn as much as possible about your new job.
The following 30 focus on using learned skills to contribute, and the last 30 are about demonstrating skill mastery with metrics and taking the lead on new challenges.
Each phase also contains components that help define goals and describe desired outcomes. These parts include:
Primer
The primer is a general overview of what you hope to achieve during the current 30-day period.
I prefer sitting down with my manager to pinpoint a primer that aligns with my goals and desired company outcomes, and I encourage you to do the same.
This ensures you and your manager are on the same page about expectations early on in your journey with the company.
Theme
The theme is a quick-hitter sentence or statement summarizing your goals for the period. For example, your theme might be “find new opportunities”, “take initiative,” or “be a sponge.”
Learning Goals
Learning goals focus on skills you want to learn or improve to drive better outcomes at your job. For example, if you’re responsible for creating website content at your company, you should learn new HTML or CSS skills.
At the start of my career with HubSpot, some marketing trends and jargon were unfamiliar, and I wasn‘t used to the company’s writing style.
As a result, my learning goals as a new blogger were to become more well-versed in marketing and to adapt to HubSpot’s writing style.
Performance Goals
Performance goals speak to specific metrics that demonstrate improvement. These include making one more weekly content post or reducing the revisions management requires.
For example, I was only writing one article per week when I started HubSpot, but it was my performance goal to be able to write multiple articles by the end of 30 days.
Initiative Goals
Initiative goals are about thinking outside the box to discover other ways you can contribute. This might mean asking your manager about taking ownership of new website changes or upgrades with a specific deadline in mind.
Personal Goals
Personal goals focus on company culture — are there ways you can improve relationships with your team members or demonstrate your willingness to contribute?
30-60-90 Day Plan for Managers [Template]
Almost all 30-60-90 day plans consist of a learning phase, a contributing phase, and a leading phase — which we’ll review in the example plan below. This includes plans that are designed to guide people in new management roles.
What sets apart a manager‘s plan from any other is their obligation to their direct reports and the decisions they’re trusted to make for the business.
If you’re accepting (or hiring for) a new manager role, consider any of the following goals and how to roll them out at a pace that sets you up for success.
Featured Resource: 30-60-90 Day Sales Onboarding Template
Download the Free Onboarding Template
Get to know your team’s strengths and weaknesses.
Recommended phase: First 30 days
Everyone is learning the ropes in their first month at a company. For managers, much of that learning happens by talking to the team.
If you’re a new manager, grab time with your direct reports and get to know their roles. What do they like about them? What are their most significant pain points?
Making your team happy is a challenging goal, but it‘s an essential responsibility as a manager. Your first step is to figure out how you’ll manage and coach your employees through their day-to-day work.
Help a direct report acquire a new skill.
Recommended phase: Second 30 days
Even though you‘re new to the company, you were hired for a reason: You’ve got skills. And you can bring these skills to the people you work with, particularly those who report to you.
After meeting with and learning about your new colleagues, you might use the second month of your onboarding plan to find skill gaps on your team that you can help fill.
Do you have expert-level experience with HubSpot, and your new company just started using HubSpot Marketing Hub? Teach them to do something on a platform they didn’t know before.
Improve the cost-effectiveness of your team’s budget.
Recommended phase: Final 30 days
Managers often have access to (and control over) the budget for their department’s investments — software, office supplies, and new hires.
After you spend the first couple of months learning what the team spends its money on, consider using the final 30 days of your plan to make suggestions for new investments or how to reallocate money where you think it needs to be.
Is there a tool that can automate a task that‘s taking your team forever to do manually? Draft a financial strategy that includes this tool in the following quarter’s budget.
Draft a training strategy that can help guide your direct reports into new roles.
Recommended phase: Final 30 days
You won‘t be expected to promote people in the first three months of your new job, but you should still have learned more about your team to decide who’s good at what and how to coach them to where they want to be.
In the final 30 days of your 30-60-90 day plan, you might agree to a goal to develop a training strategy that outlines how to manage your direct reports and, ultimately, how to guide them into new roles in the future.
30-60-90 Day Plan for Executives
Executives are different from managers in that higher performance expectations come in. As an executive, you’ll need to be highly engaged with the organization from the first day and implement high-impact changes in your role as soon as possible.
At the same time, context is essential, and you’ll need to understand the culture, team, current operating processes, and challenges before you solve them.
Here are some critical steps to include in your 30-60-90 day plan in an executive role.
Soak up as much information as possible.
Recommended phase: First 30 days
It’s only a point in taking action with context, so start your ramp-up period by gathering information and charting the lay of the land.
That means reviewing existing documentation, attending as many meetings as possible, meeting with direct reports and skip levels, and asking many questions.
Create alignment between you and the team.
Recommended phase: First 30 days
You’ll meet new people in the first 30 days and understand their organizational roles. Ultimately, your job as an executive is to set the vision for the organization while removing roadblocks for your team as they strategize and execute it.
One of the best questions you can ask as you familiarize yourself and align with your team is, “In your opinion, what are some existing threats to our business (external or internal)?”
This shows you care about their opinion and trust their expertise while getting unique perspectives from multiple vantage points in the organization.
Plus, if you start hearing some of the same points from various team members, you can identify the most significant pains, equipping you to make the highest impact changes.
Identify the A players on the team.
Recommended phase: First 30 days
An A player is a member of your team that goes above and beyond what‘s expected in their role.
While not every employee will be an A player, you’ll want to ensure that critical roles and teams have at least one A player to lead, inspire, and strengthen camaraderie.
From there, you can figure out the existing gaps in staffing and training, whether it’s team members who need a lot of guidance and must be coached up to performance or empty roles that need to be filled altogether.
Create goals based on what you’ve learned.
Recommended phase: Second 30 days
When interviewing or shortly after being hired, you’ll get a feel for the types of pains the executive team has and the objectives for bringing you on.
Once you have more context about how the organization works, you can translate this vision into concrete, measurable goals that will take your department to the next level.
Diagnose process issues.
Recommended phase: Second 30 days
Companies of all sizes run into operational issues as they implement processes that are efficient and work at scale. Sometimes, when an executive team isn’t aligned with middle management, operations can become unwieldy.
Learn why things are done the way they are, and then figure out if there are workarounds you can implement to streamline operations. It’s as simple as eliminating bottlenecks or adding automation to specific functions.
Put together and implement a hiring plan.
Recommended phase: Final 30 days
You know your A and B players, and you will have a plan to retain, invest in, and mentor them. However, you‘ll likely come across gaps you need to fill and positions that need to be created to eliminate bottlenecks.
From there, you’ll want to create a hiring plan to execute short-term, mid-term, and long-term needs.
Effect changes in operations.
Recommended phase: Final 30 days
Speaking of bottlenecks, the final 30 days of your plan should be focusing on the areas of the business that can achieve the results the fastest.
Once you’ve identified these, you can focus on removing these roadblocks to start hitting goals and achieving higher performance.
Contribute to broader company goals.
Recommended phase: Final 30 days
As an executive team member, you’ll also be looped in on high-level company initiatives, and the other company executives will be relying on you to contribute your deep discipline, expertise, and experience.
Be ready to lean in on executive meetings and contribute to the vision and strategy of the organization as it moves forward.
How to Write a 30-60-90 Day Plan
No matter what job level a company is hiring, improving an employee’s skills requires concrete performance goals, so watch out for vagueness in the objectives you set for yourself.
“Writing a better blog post” or “getting better at brainstorming” are terrific ambitions, but they don‘t give you a way to measure your progress.
Set goals that are realistic, quantifiable, and focused. You’ll know exactly how to achieve them and gauge your success.
To write challenging yet feasible performance goals, you need to:
Understand your team’s goals.
Try to understand the purpose behind your team‘s goals. It’ll give you more insight into why you and your team should achieve them, motivating you to work as hard as possible to meet those goals.
Identify top priorities.
By connecting your responsibilities to your team‘s goals, you’ll know exactly how to align your tasks with the team’s needs, which keeps you accountable and compels you to help your team achieve its goals.
Define specific progress measurements.
Tracking your progress helps you gauge your performance and rate of improvement.
To see how you‘re doing, set up weekly meetings with your manager to ask what they think of your work and track the progress of your performance metrics, like the growth of your blog posts’ average views or the amount of qualified leads your eBooks to generate.
My weekly one-on-one meetings with my manager were crucial to my success at HubSpot because I got constant feedback and tips on improving.
Reaching your performance goals is one of many paths toward future success in your new role.
You also need to study the ins and outs of your team and company, take the initiative, and develop relationships with coworkers — all things many new hires underestimate the importance of.
Consider setting the following types of goals during each stage of your 30-60-90-day plan:
Learning Goals: How will you absorb as much information as possible about your company, team, and role?
Initiative Goals – What will you do to stand out?
Personal Goals – How will you integrate with your company and team?
Aiming to achieve these goals will help you hit the ground running in all the right areas of your job. And if you stick to your plan, you‘ll notice you’ll be able to spend less time learning and more time executing.
30-60-90 Day Plan Template
HubSpot’s 30-60-90 day plan template includes space for all critical elements of your plan — primers, themes, and goals — making it easy for you and your manager to see exactly where you are in the plan, what comes next, and how things are going so far.
While our template is a great starting point, it‘s worth cross-referencing this high-level plan with a more detailed description of your goals and desired outcomes to ensure you’re aligned with company expectations.
30-60-90 Day Plan Example
We’ve created a quick 30-60-90 plan example for new employees using our template.
30 Days
Primer
Many new hires are eager to impress, so they dive head-first into their work or try to make suggestions about their team’s process with limited experience in how their new team operates. But have patience.
Understanding your company‘s vision and your team’s existing strategy is crucial for producing high-quality work and making an impact.
You need to know the purpose behind your role or the optimal way to perform to avoid missing the mark, and your early efforts won’t pay off how you expect them to.
It‘s always better to over-prepare than under-prepare. And it’s okay to take time to learn the ropes — it pays enormous dividends in the long run.
In the first 30 days of your employment, your priority is to be a sponge and soak in as much information as possible. Once you do that, you can try to improve more specific parts of your team’s work style.
Theme: Be a Sponge
Learning Goals
Study my company’s mission, vision, and overarching strategy.
Read my company’s culture code to learn more about our company culture and why we implement it.
Read the customer persona and target audience overview to truly understand who our customers are, their pain points, and how our product and content can help them.
Meet with my team’s director to learn how meeting our goals will help our business grow.
Read up on our team’s new SEO strategy, editorial process, and traffic goals.
Learn how to use the SEO Insights Report to plan and structure blog posts.
Review my team’s pillar-cluster model overview and understand how to match posts to clusters.
Meet with my manager to learn more about her expectations.
Performance Goals
Complete new hire training and pass the test with a 90% or higher.
Be able to write 3 blog posts per week.
Initiative Goals
Run the Facebook Instant Article experiment that my manager recommended me to do.
Personal Goals
Grab coffee with everyone on my team so I can get to know them professionally and personally.
60 Days
Primer
By the end of your first 60 days, you should ramp up your workload, start overachieving, and make a name for yourself on your team.
To do this, start speaking up more at meetings. Feel free to share your ideas about improving your team‘s processes.
This shows you’re quickly conquering the learning curve and recognizing some flaws your colleagues might have overlooked. You still have a fresh perspective on the company, so your insight is invaluable.
Theme: Be a Contributor
Learning Goals
Learn how to optimize a new post from scratch based on the SEO Insights Report and my competitive research.
Read every other marketing team’s wiki page to learn about different marketing initiatives and how our entire department works together to grow our business.
Deep dive into my company’s product roadmap and strategy to fully grasp our mission and vision.
Performance Goals
Be able to write 5 blog posts per week.
Be down to one cycle of edits per post.
Understand how to edit a guest post — clean up at least one rough draft.
Initiative Goals
Share content strategy ideas at my team’s monthly meeting and ask if I can spearhead the project to boost blog traffic.
Ask my manager if I can oversee Facebook Messenger and Slack distribution strategy.
Personal Goals
Meet with colleagues on other teams to learn about their marketing initiatives and develop relationships outside my unit.
90 Days
Primer
By the end of your first three months, you should have a firm grasp of your role, feel confident about your abilities, and be on the cusp of making a breakthrough contribution to your team.
Instead of reacting to problems that pop up at random, be proactive and spearhead a new initiative for your team.
You should also know how to collaborate with other teams to improve your processes. By taking on some new projects outside of your primary role, you’ll start turning some heads and catching the attention of the department at large.
Theme: Be a Leader
Learning Goals
Analyze my highest and lowest-performing blog posts to date. How can I use this information to optimize new content to perform better out of the gate?
Performance Goals
Be comfortable with writing five blog posts per week
Edit one guest post per week
Try to have 75% of my blog posts not require revisions.
Write at least one new post that generates over 10,000 views in one month.
Initiative Goals
Ask the SEO team if they want to partner with the product marketing team to brainstorm content topics related to our product roadmap.
Ask the social media team if they‘re willing to develop a relationship where we can share each other’s content.
Ask the sales team what our customer’s pain points are so we can write content that our target audience craves and help them close more qualified leads.
Personal Goals
Join the yoga club.
30-60-90 Day Plan Team Leader Example
Let’s apply that template to a team leader role with another 30-60-90 plan example.
30 Days
Primer
During the first 30 days, the goal of a team leader should be to cultivate connections with their team members and discover where they excel, where they struggle, and where they could use help.
Creating these relationships lays the foundation for solid communication over time, leading to better results.
Theme: Cultivate Staff Connections
Learning Goals
Identify strengths for all team members.
Pinpoint current challenges in accomplishing team goals.
Encourage staff connections through honest communication.
Performance Goals
Reduce project completion times by 25 percent.
Increase team member output by 5 percent.
Initiative Goals
Establish a mentorship connection with one staff member looking to advance.
Personal Goals
Arrange one out-of-work activity for staff.
60 Days
Primer
For the second month, team leaders should focus on putting the connections they’ve made to good use and creating a mindset of success across the department.
This means establishing clear goals and specific metrics and working alongside staff to deliver critical outcomes.
Theme: Create a Culture of Success
Learning Goals
Understand where previous team leaders have struggled.
Identify common themes in goals not being met.
Clearly define starting points, milestones, and end goals for projects.
Performance Goals
Ensure current project deadlines are met.
Deliver at least one project component ahead of schedule.
Take ownership of one complex task to continue developing team culture.
Initiative Goals
Based on current project goals, brainstorm two new potential projects.
Integrate current efforts with sales, marketing, or social media teams.
Personal Goals
Make time for mindfulness practice at work to help improve your focus.
90 Days
Primer
The last month of your 30-60-90 plan may focus on ensuring the framework you’ve built can be replicated on the next team project and finding new opportunities for your team members to excel.
Theme: Identify New Opportunities
Learning Goals
Convene with staff to see what worked and what didn’t during the project.
Look for outcomes that exceed expectations and discover what sets them apart to help drive improved processes.
Performance Goals
Become confident in assigning staff-specific tasks with minimal oversight.
Create a regular performance review structure that focuses on helping staff achieve their best work.
Identify areas for reasonable cost-savings that don’t disrupt current processes.
Initiative Goals
Look for team members with a passion for leadership and encourage their growth.
Transition into a more hands-off leadership style that demonstrates trust in employee autonomy.
Personal Goals
Take up a new hobby to avoid getting burned out at work.
30-60-90 Day Plan Marketing Strategist Example
30 Days
Primer
During the first 30 days, the marketing strategist will analyze current campaign performance to discover what works, what doesn’t, and how strategy can be improved.
The marketing strategist will also work with team members and stakeholders to learn about existing processes. Investigating performance lays the foundation for how strategy can improve in the future.
Theme: Analyze Current Performance
Learning Goals
Get familiar with the company’s product, mission, positioning, and goals.
Consult with stakeholders to discuss existing processes, tools, and buyer personas.
Learn about completed and ongoing experiments and their results.
Performance Goals
Conduct content audits and competitor analyses to uncover performance gaps.
Initiative Goals
Meet with sales reps, account managers, and customer support team members to learn more about customer wants and needs.
Personal Goals
Get lunch with new team members to get to know them better.
60 Days
Primer
By day 60, the marketing strategist will have identified performance gaps based on the work done during the first 30 days and begun work on brainstorming ways to close those gaps.
Theme: Identify Performance Gaps
Learning Goals
Research and brainstorm potential new processes that will help improve performance gaps.
Performance Goals
Identify improvement areas based on the performance audits and competitive analysis results.
Initiative Goals
Meet with the finance team to discuss the budget for new marketing experiments and initiatives.
Deliver an experiment proposal to improve one of the gaps found during the audits.
Personal Goals
Join an interest-based Slack channel to connect with colleagues on other teams.
90 Days
Primer
For the third month, marketing strategists may focus on ensuring the research framework they’ve built can be replicated for new projects and launch experiments to close performance gaps.
Theme: Launch New Experiments
Learning Goals
Identify performance outcomes that exceed expectations and see what sets them apart from results that do not exceed expectations.
Performance Goals
Develop a system for measuring and analyzing campaign performance.
Initiative Goals
Launch a new experiment to help close a performance gap discovered during earlier analyses.
Personal Goals
Join an interest-based Slack channel to connect with colleagues on other teams.
90 Days
Primer
For the third month, marketing strategists may focus on ensuring the research framework they’ve built can be replicated for new projects and launch experiments aimed at closing performance gaps.
Theme: Launch New Experiments
Learning Goals
Identify performance outcomes that exceed expectations and see what sets them apart from outcomes that do not exceed expectations.
Performance Goals
Develop a system for measuring and analyzing campaign performance.
Initiative Goals
Launch a new experiment aimed to help close a performance gap discovered during earlier analyses.
Personal Goals
Spend a few hours working at the new neighborhood coffee shop to change up routine.
Making the Most of Your First Months
During the first few months at a new job, I always ask myself the following questions: Is the company a good fit? Can I meet (and exceed) expectations? What does my long-term career plan look like?
Over the years, I’ve learned building a robust 30-60-90 day plan can take some of the pressure off by providing a framework for success that combines big ideas with specific goals to help drive success.
If a 30-60-90 (or 100) day plan worked for me, I’m confident it will benefit you as well.
Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.
