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Bad employees/bad bosses

Nov 10, 2026 Comment on Bad employees/bad bosses

When an organization is struggling, it’s tempting for the boss to blame the team. I’m not sure the evidence supports this. After all, other similar

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

Restrictive design

Nov 9, 2026 Comment on Restrictive design

Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby. Everything else is for someone else. Great designers know who

Marketing

Ambiguity or clarity?

Nov 8, 2026 Comment on Ambiguity or clarity?

This is a choice we rarely name. Putting effort into how much ambiguity we can handle can define a career and give us a path

Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 Comment on Three Important Insights on Buyer Use of AI

Source:  TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.” TrustRadius has been conducting the buying disconnect research since 2017.

Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Decoding ‘story’

Jan 19, 2024 Comment on Decoding ‘story’

Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring

News

The Economics of Fandom: How Brand Dedication Drives Revenue

Jan 18, 2024 Comment on The Economics of Fandom: How Brand Dedication Drives Revenue

I know, I know we’ve all made fun of fangirls in the past. But if

News

6 Innovative Digital Marketing Tools for 2024

Jan 18, 2024 Comment on 6 Innovative Digital Marketing Tools for 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having

News

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

Jan 18, 2024 Comment on 20 Value Proposition Examples that Every Marketer Can Learn From in 2024

Your future buyers need to understand how you can help them. Donald Miller, author of

Marketing

Relationship Marketing: The Ultimate Guide

Jan 18, 2024 Comment on Relationship Marketing: The Ultimate Guide

Want to know a secret? Customer retention is much more critical to your company’s success

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Posts

  • Bad employees/bad bosses
  • Social Listening Data: What to Actually Do With It
  • Branded vs. unbranded queries in AI search — and how to track them
  • Restrictive design
  • Ambiguity or clarity?
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
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