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Marketing

Standby –> Intervention

Jun 25, 2026 Comment on Standby –> Intervention

Look around the room you’re in. There are dozens of electrically powered devices, each waiting for you to request their assistance. A toaster, six lights,

Marketing

Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Jun 25, 2026 Comment on Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Not every engagement on LinkedIn tells the same story. A like may indicate interest. But when someone saves a post to read later or sends

Marketing

How to use social media engagement data to improve lead scoring in HubSpot and Marketo

Jun 25, 2026 Comment on How to use social media engagement data to improve lead scoring in HubSpot and Marketo

Social media lead scoring transforms LinkedIn engagement into revenue signals your team can act on. At Kainos, integrating Oktopost with Marketo produced a 581% increase

Finance

Put Your Signup Form Exactly Where You Want It

Jun 24, 2026 Comment on Put Your Signup Form Exactly Where You Want It
Marketing

CRM compliance: What it is and how to nail It with your team & tech

Jun 24, 2026 Comment on CRM compliance: What it is and how to nail It with your team & tech

A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history,

Marketing

8 top Profound alternatives your marketing team can actually use

Jun 24, 2026 Comment on 8 top Profound alternatives your marketing team can actually use

As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But,

Marketing

Standby –> Intervention

Jun 25, 2026 0
Marketing

Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Jun 25, 2026 0
Marketing

How to use social media engagement data to improve lead scoring in HubSpot and Marketo

Jun 25, 2026 0
Finance

Put Your Signup Form Exactly Where You Want It

Jun 24, 2026 0
Marketing

CRM compliance: What it is and how to nail It with your team & tech

Jun 24, 2026 0
Marketing

8 top Profound alternatives your marketing team can actually use

Jun 24, 2026 0
Marketing

The paradigm flip

Nov 9, 2023 Comment on The paradigm flip

Paradigm shifts are appealing but rarely well executed. A paradigm is our mental model of

Marketing

How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts

Nov 8, 2023 Comment on How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts

Sometimes, Excel seems too good to be true. All I have to do is enter

News

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

Nov 8, 2023 Comment on Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas

News

SEO Trends for 2024: SGE, People-First Content, and More!

Nov 8, 2023 Comment on SEO Trends for 2024: SGE, People-First Content, and More!

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced.

News

HubSpot Update November 2023; New Tools Bring Cautious Excitement

Nov 8, 2023 Comment on HubSpot Update November 2023; New Tools Bring Cautious Excitement

Every couple of months, I drop by IMPACT’s blog to talk all things HubSpot —

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Posts

  • Standby –> Intervention
  • Measure deeper LinkedIn engagement with Saves & Sends in Social BI
  • How to use social media engagement data to improve lead scoring in HubSpot and Marketo
  • Put Your Signup Form Exactly Where You Want It
  • CRM compliance: What it is and how to nail It with your team & tech
Marketing

Standby –> Intervention

Jun 25, 2026 0
Marketing

Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Jun 25, 2026 0
Marketing

How to use social media engagement data to improve lead scoring in HubSpot and Marketo

Jun 25, 2026 0
Finance

Put Your Signup Form Exactly Where You Want It

Jun 24, 2026 0
Marketing

CRM compliance: What it is and how to nail It with your team & tech

Jun 24, 2026 0
Marketing

8 top Profound alternatives your marketing team can actually use

Jun 24, 2026 0
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