Special event club

Last week, 72 people at Buffer stopped their regular work and spent the week building. It was our third company Build Week, and our most

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that

For fifteen or twenty years, this question is relentlessly answered, whether or not we ask it. After we learn fractions, the teacher moves on to

Why it matters In reading this blog, B2B marketing and sales ops teams will see where third-party intent data stops short. It shows anonymized, account-level

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories. The post

It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to