“That doesn’t work”
We transferred an idea from engineering to culture, but it’s incomplete. If you build a watch that doesn’t tell time, it’s fair to say it
Most social media tools — including Buffer, historically — operate on a pretty simple model:
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now.
Marketing is set for its most transformative year in decades, according to major AI predictions
Popular is easy to measure. Good, not so much. Setting out to make something popular
The post Why Allbirds Ditched Earned Media Value and Built an Influencer Measurement Model That