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For the past several months, I’ve been following developments relating to a research and thought leadership initiative launched by LinkedIn in collaboration with Bain &

“The odds of winning the lottery are the same whether you buy a ticket or not.” This seems nonsensical at first. Obviously, there are lottery

If you joined us for Beyond the launch: Preparing for the employee advocacy motivation dip, you’ll know this wasn’t a typical “how-to” session. This was

Key Takeaways: Share of voice (SOV) is a leading indicator of pipeline and revenue growth for B2B brands, making it essential to track and optimize.

Joseph Brandlin is a scofflaw. After months of fighting to get the city council to put a stop sign on the corner of the dangerous

The automotive industry has changed. Foot traffic is declining, buyers are doing more research online before they ever set foot on a lot, and the