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Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 Comment on KnotChat! (Simone Giertz and Chip Conley)

All this week, to celebrate the launch of The Knot, I’ll be posting conversations I’ve had about problem-solving. Some are more focused on the structured

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

Website Homepage Design: My Favorite 32 Examples to Inspire You

May 30, 2024 Comment on Website Homepage Design: My Favorite 32 Examples to Inspire You

Your website homepage is your company’s first impression for most customers, and first impressions are

Marketing

The Ultimate Guide to Video Marketing

May 30, 2024 Comment on The Ultimate Guide to Video Marketing

If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90%

Marketing

The Ultimate Guide to Storytelling in Marketing & Business

May 30, 2024 Comment on The Ultimate Guide to Storytelling in Marketing & Business

I became a marketer because I love storytelling — a craft that I and many

Marketing

The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]

May 30, 2024 Comment on The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel

Marketing

5 CMO Communication Strategies to Secure CEO Buy-in

May 30, 2024 Comment on 5 CMO Communication Strategies to Secure CEO Buy-in

As I‘ve moved up in my marketing career, I’ve realized how important it is to

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Posts

  • KnotChat! (Simone Giertz and Chip Conley)
  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
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