Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing
Stop Selling, Start Closing: Win More Business with Self-Selection Tools [Endless Customers Podcast Ep. 74]
About This Episode As businesses, we’re up against a new wave of customer expectations: more
Five lessons from week one of This is Strategy
Once you decide to write a book about strategy, it raises the bar for having
Emotional Ads Work Best
The idea that ads engaging us emotionally perform better than those relying solely on logic
Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads
Remember the old days with the dusty, yellow telephone book notebooks that had the numbers
40 Best Buyer Persona Questions I’d Ask During Customer Interviews
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned
