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Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 Comment on How to create Claude skills: What your team actually needs

Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the

Marketing

Is our attitude up to us?

Oct 26, 2026 Comment on Is our attitude up to us?

If the stakes are high enough and the duration you need to keep it together is short enough, can you control your response? Because if

Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 Comment on Build Local SEO Pages Around How You Serve Customers

You’ve probably landed on a plumber’s website with a page for every city in the state, including towns hours from the shop. Honestly, that reads

Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 Comment on Why Strategy Matters More, Not Less, in the AI Era

  Artificial Intelligence Is a Transforming Technology It’s now clear that artificial intelligence (AI) will transform how business is conducted in virtually every sector of

Marketing

Hospitality in the mirror

Oct 25, 2026 Comment on Hospitality in the mirror

Danny Meyer and Will Guidara have each written fabulous books about hospitality. They missed one thing. The customers who get the most authentic and lasting

Marketing

Caveman leadership and the CDO*

Oct 24, 2026 Comment on Caveman leadership and the CDO*

We don’t have written records, but I’m imagining that groups of cavemen made decisions around the fire in largely the same way we run sophisticated

Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 0
Marketing

Is our attitude up to us?

Oct 26, 2026 0
Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 0
Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 0
Marketing

Hospitality in the mirror

Oct 25, 2026 0
Marketing

Caveman leadership and the CDO*

Oct 24, 2026 0
Marketing

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

May 20, 2025 Comment on The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Growth is the mandate for brands each year. One way to grow? Create offerings that

Marketing

How to maintain authenticity in your social media strategy — even with AI

May 20, 2025 Comment on How to maintain authenticity in your social media strategy — even with AI

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content

Marketing

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

May 20, 2025 Comment on Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell

Marketing

The most important decision

May 20, 2025 Comment on The most important decision

“What should I do next?” Not next year or for the rest of my life.

Marketing

AVEVA vs. The employee advocacy motivation dip (spoiler, AVEVA won)

May 20, 2025 Comment on AVEVA vs. The employee advocacy motivation dip (spoiler, AVEVA won)

Are you stuck in the employee advocacy “motivation dip”? In this episode, AVEVA’s Matt Churchill

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Posts

  • How to create Claude skills: What your team actually needs
  • Is our attitude up to us?
  • Build Local SEO Pages Around How You Serve Customers
  • Why Strategy Matters More, Not Less, in the AI Era
  • Hospitality in the mirror
Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 0
Marketing

Is our attitude up to us?

Oct 26, 2026 0
Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 0
Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 0
Marketing

Hospitality in the mirror

Oct 25, 2026 0
Marketing

Caveman leadership and the CDO*

Oct 24, 2026 0
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