Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing
How to Get More Views on Your Short-Form Videos (+ Examples)
When attention spans seem shorter than ever, creating captivating short-form video content is no longer
Collectibles (and list updates)
The Strategy Deck that I made to go with my book has developed a real
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a
How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values — 1, 4, 7,
Winging it
Tech and culture have enabled a new sort of informality. Not simply the end of
