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Marketing

From blank page to published: Meet AI Assistant✨

Sep 7, 2026 Comment on From blank page to published: Meet AI Assistant✨

The Cost of a Blinking Cursor Every social media manager knows this screen: a blank composer and a cursor, blinking, waiting for something to happen.

Marketing

The reality of sunk costs

Sep 7, 2026 Comment on The reality of sunk costs

Culture is built on the stability of persistence. Pop musicians have farewell tours that last for decades. The local print shop is still there, reliably

Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 Comment on Your Website Should Pre-Qualify Patients, Not Replace Intake

If you run a mental health practice, I want to save you from a mistake I see a lot. Trying to make your website do

Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 Comment on A client wants to cut your organic social budget? Here’s what to tell them

Why it matters In reading this post, marketers will gain a clear way to respond when a client questions organic social’s ROI. This post explains

Marketing

The lab, the factory and the dentist

Sep 6, 2026 Comment on The lab, the factory and the dentist

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work

Marketing

Homo Habilis

Sep 5, 2026 Comment on Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

Marketing

From blank page to published: Meet AI Assistant✨

Sep 7, 2026 0
Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Investments

15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Jul 1, 2025 Comment on 15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Your small business doesn’t need a huge budget to get noticed. In 2025, the most

Investments

How to Create an SEO Report That Wins Trust (and Budgets)

Jul 1, 2025 Comment on How to Create an SEO Report That Wins Trust (and Budgets)

Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But

Marketing

How I localized AI-generated emails for international markets without losing the human touch

Jul 1, 2025 Comment on How I localized AI-generated emails for international markets without losing the human touch

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal:

Marketing

Versions of reality

Jul 1, 2025 Comment on Versions of reality

A sea slug sees far more colors than you do, and you probably see more

News

Nike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild

Jun 30, 2025 Comment on Nike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild

Nike’s FY25 numbers came in as expected—and they weren’t pretty. A 14% direct revenue drop

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Posts

  • From blank page to published: Meet AI Assistant✨
  • The reality of sunk costs
  • Your Website Should Pre-Qualify Patients, Not Replace Intake
  • A client wants to cut your organic social budget? Here’s what to tell them
  • The lab, the factory and the dentist
Marketing

From blank page to published: Meet AI Assistant✨

Sep 7, 2026 0
Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
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