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Marketing

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

Dec 29, 2025 Comment on What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more

Marketing

Warning labels

Dec 29, 2025 Comment on Warning labels

On poison and high voltage wires, the label clearly informs us that this can kill us, right away. For obvious reasons, these are important labels,

News

New Year Local SEO Changes to Make Now

Dec 28, 2025 Comment on New Year Local SEO Changes to Make Now

The start of a new year is more than flipping a calendar. It’s a chance to fix the small things that may have been holding

Marketing

How to get employees to share on LinkedIn: A B2B guide

Dec 28, 2025 Comment on How to get employees to share on LinkedIn: A B2B guide

Why employees don’t share company content on LinkedIn Getting employees to share company content on LinkedIn remains one of the biggest challenges for B2B marketing

Marketing

“It’s a bargain”

Dec 28, 2025 Comment on “It’s a bargain”

At some point, anything we buy feels like a bargain. Something needs to be worth more than it costs or we wouldn’t buy it. So,

Marketing

Why your employees aren’t sharing content (and how to fix it)

Dec 28, 2025 Comment on Why your employees aren’t sharing content (and how to fix it)

You launched an employee advocacy program, you created strong content, and you explained to your employees why their involvement matters. And still, most of them

Marketing

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

Dec 29, 2025 0
Marketing

Warning labels

Dec 29, 2025 0
News

New Year Local SEO Changes to Make Now

Dec 28, 2025 0
Marketing

How to get employees to share on LinkedIn: A B2B guide

Dec 28, 2025 0
Marketing

“It’s a bargain”

Dec 28, 2025 0
Marketing

Why your employees aren’t sharing content (and how to fix it)

Dec 28, 2025 0
Marketing

We can agree about schismogenesis

Apr 4, 2025 Comment on We can agree about schismogenesis

Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior. And it can

News

Why B2B brands are letting employees take the mic

Apr 3, 2025 Comment on Why B2B brands are letting employees take the mic

Brand content is hitting a ceiling For years, B2B marketing teams have invested in high-quality

News

Understanding Why Your StoryBrand Messaging Isn’t Resonating

Apr 3, 2025 Comment on Understanding Why Your StoryBrand Messaging Isn’t Resonating

Having a clear story about your brand means more than just having a catchy tagline

Marketing

Social Proof Backfire: The Marketing Mistake Costing You Conversions

Apr 3, 2025 Comment on Social Proof Backfire: The Marketing Mistake Costing You Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help

Marketing

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

Apr 3, 2025 Comment on My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s

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Posts

  • What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
  • Warning labels
  • New Year Local SEO Changes to Make Now
  • How to get employees to share on LinkedIn: A B2B guide
  • “It’s a bargain”
Marketing

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

Dec 29, 2025 0
Marketing

Warning labels

Dec 29, 2025 0
News

New Year Local SEO Changes to Make Now

Dec 28, 2025 0
Marketing

How to get employees to share on LinkedIn: A B2B guide

Dec 28, 2025 0
Marketing

“It’s a bargain”

Dec 28, 2025 0
Marketing

Why your employees aren’t sharing content (and how to fix it)

Dec 28, 2025 0
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