What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more
Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior. And it can
Brand content is hitting a ceiling For years, B2B marketing teams have invested in high-quality
Having a clear story about your brand means more than just having a catchy tagline
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s