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Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 Comment on KnotChat! (Simone Giertz and Chip Conley)

All this week, to celebrate the launch of The Knot, I’ll be posting conversations I’ve had about problem-solving. Some are more focused on the structured

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Jan 31, 2024 Comment on A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making

News

The Growing Importance of Social Media in B2B Marketing

Jan 31, 2024 Comment on The Growing Importance of Social Media in B2B Marketing

From MySpace to Meta, social media has been through more evolutions than a deck of

Finance

How I Turned $75 Per Day in Ad Spend Into 1 Million Views on My Instagram Reel With Only 1,000 Followers

Jan 31, 2024 Comment on How I Turned $75 Per Day in Ad Spend Into 1 Million Views on My Instagram Reel With Only 1,000 Followers

Here’s the flashy version of my story: Last fall, I posted a Reel to my

Marketing

The best possible use

Jan 31, 2024 Comment on The best possible use

I walked by a psychic’s storefront studio. The window said that this person had been

Marketing

Diving Deep Into Marketing for Restaurants (My Takeaways)

Jan 30, 2024 Comment on Diving Deep Into Marketing for Restaurants (My Takeaways)

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most

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Posts

  • KnotChat! (Simone Giertz and Chip Conley)
  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
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