Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
At the end of 2023, LinkedIn launched what it claims was be the world’s first deep
Volkswagen Group has promoted Susanne Franz as its new CMO. Franz has led global marketing
It’s a tough time for the tech industry. Big Tech continues to experience painful job
I’m not your typical social media junkie. I don’t have a Twitter/X, Tumblr, or TikTok