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December 29, 2025

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Marketing

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

Dec 29, 2025 Comment on What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was

Marketing

Warning labels

Dec 29, 2025 Comment on Warning labels

On poison and high voltage wires, the label clearly informs us that this can kill

Posts

  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
  • Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 
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