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Marketing

Tracking AI Overviews: What the data actually shows

Oct 14, 2026 Comment on Tracking AI Overviews: What the data actually shows

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re

Marketing

Claude skills vs. plugins vs. MCP connectors: A simple guide

Oct 14, 2026 Comment on Claude skills vs. plugins vs. MCP connectors: A simple guide

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone. The

Finance

Every Landing Page Comes With a Click-Worthy Social Preview

Oct 14, 2026 Comment on Every Landing Page Comes With a Click-Worthy Social Preview
Marketing

Things people don’t say

Oct 14, 2026 Comment on Things people don’t say

Marketers and politicians too. We don’t say them because it’s assumed. And because we’re afraid. “I might be wrong.” “I’m just guessing” “This might be

Marketing

The unreliable witness

Oct 13, 2026 Comment on The unreliable witness

It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections

Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 Comment on New: Build Claude dashboards with your Oktopost data

The big picture Picture this: The CMO asks what employee advocacy did for pipeline last quarter. Someone on the social team then spends an afternoon

Marketing

Tracking AI Overviews: What the data actually shows

Oct 14, 2026 0
Marketing

Claude skills vs. plugins vs. MCP connectors: A simple guide

Oct 14, 2026 0
Finance

Every Landing Page Comes With a Click-Worthy Social Preview

Oct 14, 2026 0
Marketing

Things people don’t say

Oct 14, 2026 0
Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

Use the Ick to Create Better Marketing

Dec 1, 2025 Comment on Use the Ick to Create Better Marketing

Our expert this week has a few hot takes.  Here’s one: “Any marketer that says

Finance

How I Prepared My Social Media for an Extended Medical Leave

Dec 1, 2025 Comment on How I Prepared My Social Media for an Extended Medical Leave

As a freelancer, I always wondered, “What would happen if I needed to take an

Marketing

Rehearsing emotional state

Dec 1, 2025 Comment on Rehearsing emotional state

If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy

News

Fixing Marketing Automation Mistakes Before They Cost You

Nov 30, 2025 Comment on Fixing Marketing Automation Mistakes Before They Cost You

Marketing automation can be a real help when you’re working with a small team. It

News

Marketing Moves of the Week: Uber, American Eagle, Hello Kitty, Cartier, Walker’s Shortbread

Nov 30, 2025 Comment on Marketing Moves of the Week: Uber, American Eagle, Hello Kitty, Cartier, Walker’s Shortbread

The post Marketing Moves of the Week: Uber, American Eagle, Hello Kitty, Cartier, Walker’s Shortbread

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Posts

  • Tracking AI Overviews: What the data actually shows
  • Claude skills vs. plugins vs. MCP connectors: A simple guide
  • Every Landing Page Comes With a Click-Worthy Social Preview
  • Things people don’t say
  • The unreliable witness
Marketing

Tracking AI Overviews: What the data actually shows

Oct 14, 2026 0
Marketing

Claude skills vs. plugins vs. MCP connectors: A simple guide

Oct 14, 2026 0
Finance

Every Landing Page Comes With a Click-Worthy Social Preview

Oct 14, 2026 0
Marketing

Things people don’t say

Oct 14, 2026 0
Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
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