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Marketing

Tracking AI Overviews: What the data actually shows

Oct 14, 2026 Comment on Tracking AI Overviews: What the data actually shows

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re

Marketing

Claude skills vs. plugins vs. MCP connectors: A simple guide

Oct 14, 2026 Comment on Claude skills vs. plugins vs. MCP connectors: A simple guide

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone. The

Finance

Every Landing Page Comes With a Click-Worthy Social Preview

Oct 14, 2026 Comment on Every Landing Page Comes With a Click-Worthy Social Preview
Marketing

Things people don’t say

Oct 14, 2026 Comment on Things people don’t say

Marketers and politicians too. We don’t say them because it’s assumed. And because we’re afraid. “I might be wrong.” “I’m just guessing” “This might be

Marketing

The unreliable witness

Oct 13, 2026 Comment on The unreliable witness

It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections

Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 Comment on New: Build Claude dashboards with your Oktopost data

The big picture Picture this: The CMO asks what employee advocacy did for pipeline last quarter. Someone on the social team then spends an afternoon

Marketing

Tracking AI Overviews: What the data actually shows

Oct 14, 2026 0
Marketing

Claude skills vs. plugins vs. MCP connectors: A simple guide

Oct 14, 2026 0
Finance

Every Landing Page Comes With a Click-Worthy Social Preview

Oct 14, 2026 0
Marketing

Things people don’t say

Oct 14, 2026 0
Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

The shard moment of transition

Nov 30, 2025 Comment on The shard moment of transition

When a new technology arrives, it appears unpolished, ill-formed and a bit wonky. As it

Marketing

Two kinds of useful specifications

Nov 29, 2025 Comment on Two kinds of useful specifications

Professionals use specs to invite others to participate in the work. One kind of spec

Investments

How Ecommerce Brands Actually Get Discovered In AI Search

Nov 28, 2025 Comment on How Ecommerce Brands Actually Get Discovered In AI Search

AI search is reshaping how ecommerce brands get discovered. One week, your products show up

Marketing

Build a better alternative to Black Friday

Nov 28, 2025 Comment on Build a better alternative to Black Friday

About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday.

Marketing

Gratitude and empathy

Nov 27, 2025 Comment on Gratitude and empathy

Empathy is difficult. I’m not you, I can’t imagine the path you’ve traveled, the stories

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Posts

  • Tracking AI Overviews: What the data actually shows
  • Claude skills vs. plugins vs. MCP connectors: A simple guide
  • Every Landing Page Comes With a Click-Worthy Social Preview
  • Things people don’t say
  • The unreliable witness
Marketing

Tracking AI Overviews: What the data actually shows

Oct 14, 2026 0
Marketing

Claude skills vs. plugins vs. MCP connectors: A simple guide

Oct 14, 2026 0
Finance

Every Landing Page Comes With a Click-Worthy Social Preview

Oct 14, 2026 0
Marketing

Things people don’t say

Oct 14, 2026 0
Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
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