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Marketing

In search of a bargain

Nov 10, 2026 Comment on In search of a bargain

The ebook of The Knot is on sale today for less than $5 in the US. Thanks for checking it out. Also, here’s a preview

Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 Comment on AEO benchmarking: What market data reveals about AI search

AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the

Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 Comment on How to use AI to write a blog post (that isn’t slop)

Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness.

Marketing

Bad employees/bad bosses

Nov 10, 2026 Comment on Bad employees/bad bosses

When an organization is struggling, it’s tempting for the boss to blame the team. I’m not sure the evidence supports this. After all, other similar

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

The problems with flat out

Dec 19, 2023 Comment on The problems with flat out

The desire for 11 is proof that we often want to go all the way

Marketing

Oktopost’s Latest Breakthrough: X Threads for Amplified Social Engagement

Dec 19, 2023 Comment on Oktopost’s Latest Breakthrough: X Threads for Amplified Social Engagement

You heard it here first–You now have the ability to publish X Threads directly within

News

How a Remodeling Company Tamed Its AR Problem with HubSpot

Dec 18, 2023 Comment on How a Remodeling Company Tamed Its AR Problem with HubSpot

Builders are always in a financial balancing act, leveraging the profit from the last job

Marketing

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Dec 18, 2023 Comment on How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships.

Marketing

Email Marketing Audit — The Complete Guide

Dec 18, 2023 Comment on Email Marketing Audit — The Complete Guide

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing

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Posts

  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
  • How to use AI to write a blog post (that isn’t slop)
  • Bad employees/bad bosses
  • Social Listening Data: What to Actually Do With It
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
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