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Highlights from today’s newsletter:
🎉The wait is over — ClickZ 25 of 25 Winners Revealed!
🔄 Brand-building is so back
📊 The ‘attention equation’
EDITOR’S PICK
#CLICKZ AWARDS
🏆 Announcing the ClickZ 25 of 25 Awards – Powered by Fospha
While the world’s eyes are on Cannes, we’ve been spotlighting a different kind of creativity.
The ClickZ 25of25 Awards spotlights 25 standout DTC and digital-first campaigns that drove real impact this year — across five key sectors: luxury, beauty, wellness, home, and fashion.
Each winner represents smart, scaled, creatively sharp marketing — and we’re thrilled to celebrate their work.
🎉 Congrats to all our winners!
You’ll find the full list — plus sector breakdowns and creative highlights — in our full awards report.
📥 Download the full report here
#BRAND MOVES
Nike’s Amazon U-Turn – Why the Swoosh Is Back and What It Means
Nike’s back on Amazon.
After years of betting big on DTC, Nike is reversing course. Its return to Amazon reflects a pragmatic shift: visibility and convenience now outweigh the desire for total channel control.
With sales softening and costs rising, the brand is rebalancing reach and performance — cutting off unauthorized resellers, reclaiming brand presence, and rebuilding wholesale ties.
But the real challenge isn’t distribution — it’s measurement. In a fragmented retail landscape, knowing which campaign drives which sale is harder than ever.
READ THE FULL INSIGHTS HERE
Join ClickZ for Exclusive Drinks at CommerceNext!
Heading to the CommerceNext Growth Show 2025? So are we.
Join ClickZ for an invite-only drinks reception on Day 2 – Wednesday, June 25, from 5pm.
Expect great drinks and high-impact networking with top retail and marketing leaders shaping the future of commerce.
📍 Location: Midtown Manhattan (shared after RSVP)
Spots are limited—grab yours below!
WHAT WE ARE READING
The ‘Attention Equation’: Winning the Right Battles for Consumer Attention
McKinsey’s research reveals that consumer attention in the media industry is more valuable when measured by quality over quantity. This insight highlights overlooked factors, such as focus and intent, which affect media monetization.
By understanding these elements, media stakeholders can better capture consumers’ valuable attention, maximizing both engagement and profitability.
How Taking a Unified Campaign Approach Helps Brands Outperform Benchmarks
Marketers are urged to adopt a unified campaign approach, integrating comprehensive customer profiles and aligned activation strategies to enhance ad performance. By connecting consumer identity across planning and measurement, signal loss is minimized, boosting campaign efficiency and achieving cost advantages.
This strategy significantly improves future ad campaign outcomes and aligns with demands for personalized marketing.
TikTok Brings Expanded Suite of Generative AI Ad Tools to WPP, Adobe
TikTok expands its Symphony AI tools in collaboration with Adobe and WPP, aiming to provide brands with enhanced content creation capabilities and digital avatars.
This initiative caters to marketers’ demands for more efficient content generation amidst budget constraints. Symphony’s integration with platforms like WPP Open signifies a shift towards AI-optimized marketing solutions.
WHAT WE ARE LISTENING TO
🎙 THE WARC PODCAST
Cannes Day 2: Brand-Building Is So Back
Brand building’s resurgence amidst complex media landscapes was the focus at Cannes, with insights from industry leaders like McDonald’s and Spotify. Speakers delved into the nuances of adapting brand strategies to navigate these intricacies, emphasizing valuable lessons for marketing professionals. Their expertise provides clarity on aligning brand efforts with evolving media environments.
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