Temu Revenue and Usage Statistics

Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings.

Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals.

Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024.

Continue reading to find the latest statistics on Temu in 2024.

Here’s a quick overview of what you’ll find on this page:

Key Temu Stats
Temu Monthly Active Users Worldwide
Temu Monthly Active Users in the US
Temu App Downloads Worldwide
Average Time Spent with Temu App
Temu Sales Worldwide
Temu Order Volume Worldwide
Temu Average Order Value
Temu Monthly Visits Worldwide
Temu Brand Awareness in the US
Temu Adoption Rate
Temu Market Share in the US
Temu Customers Overlap with Other Retailers

Key Temu Stats

Temu has 167 million monthly active users worldwide.
In the US, 50.4 million users access the Temu mobile app at least once a month.
Nearly 3 in 10 US adults have shopped at Temu in the past 12 months.
Temu’s gross merchandise value reached $15.33 billion in 2023.
In the US, Temu claimed a 17% market share within the discount store category.

Temu Monthly Active Users Worldwide

As of Q1 2024, the Temu app has 167 million monthly active users worldwide.

That’s up from 23.4 million monthly active users in Q1 2023, representing a year-over-year increase of 614%.

Source: Investor’s Business Daily

Temu Monthly Active Users in the US

Temu has 50.4 million monthly active users in the US as of Q1 2024.

That’s an increase from 21.5 million monthly active users in Q1 2023.

Source: Investor’s Business Daily

Temu App Downloads Worldwide

The number of Temu app downloads reached 165.12 million in 2024 (as of April).

In 2023, Temu downloads reached 337.73 million across the App Store and Google Play worldwide.

Here’s a detailed breakdown of Temu monthly app downloads since September 2022:

Source: Statista

Average Time Spent with Temu App

In Q2 2023, Temu users spent an average of 18 minutes per day in the mobile app.

To put it in perspective, that’s more daily minutes than on AliExpress (11 minutes), eBay (11 minutes), or Amazon (10 minutes).

Source: Bloomberg

Temu Sales Worldwide

According to recent estimates, ecommerce sales worldwide on Temu reached $15.33 billion in 2023.

Here’s a detailed breakdown of Temu retail sales by quarter over time since Q4 2022:

Temu is forecasted to bring in $37.13 billion and $50.67 billion in sales in 2024 and 2025, respectively.

Source: AllianceBernstein

Temu Order Volume Worldwide

According to recent data, consumers placed a total of 412.3 million orders on Temu in 2023.

In Q4 2023 alone, the number of orders on Temu reached 170 million, a 14.8x increase compared to 11.5 million in Q4 2022.

Here’s a table with the number of orders on Temu since Q4 2022:

Source: AllianceBernstein

Temu Average Order Value

Average order value on Temu reached $38.9 in Q4 2023, representing a 62.08% year-over-year increase.

Here’s a table with the average order value since Q4 2022:

Source: AllianceBernstein

Temu Monthly Visits Worldwide

In May 2024, the number of monthly visits to the Temu website reached 531.16 million. That’s up from 420.99 million monthly visits in December 2023.

Here’s a detailed breakdown of desktop and mobile visits to the Temu website since December 2022:

The number of unique visitors to the Temu website reached 213.2 million in May 2024.

Source: Semrush

Temu Brand Awareness in the US

According to Morning Consult data, 86% of American adults are aware of Temu as of March 2024. That’s up from 75% in September 2023.

4 in 10 US adults claim to have made a purchase on Temu.

Source: Morning Consult

Temu Adoption Rate

In the US, 26% of survey respondents report having shopped at Temu in the past 12 months. That’s similar to H&M (26%) and Shein (24%) adoption rate.

In the UK, 12% of consumers claim to have made a purchase at Temu in the last 12 months.

Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate.

Source: Business of Fashion

Temu Market Share in the US

Temu claimed a 17% market share within the discount store category in the US in November 2023, behind Dollar General (43%) and Dollar Tree (28%).

Source: Business of Fashion

Temu Customers Overlap with Other Retailers

According to Earnest Analytics data, more than 8 in 10 US Temu customers shop at Walmart, Amazon, and Target.

Here’s a detailed breakdown of Temu customers overlap in the US with other retailers:

Source: Earnest Analytics

Conclusion

That’s it for my list of Temu stats in 2024.

It’s incredible that Temu grew so fast in a short time frame, and now poses a threat to ecommerce giants like Amazon. It will be interesting to see whether that type of growth is sustainable.

The post Temu Revenue and Usage Statistics appeared first on Backlinko.