Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here’s What I Got
Here’s a confession: If someone asked me how I was able to land two of
Compliance Made Easy with Oktopost and Smarsh
When it comes to social media for financial services, compliance is not just a priority;
Try These Top B2B Influencer Marketing Tactics
You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a
When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out
Summary We analyzed more than 1 million YouTube videos and YouTube Shorts to see which
To be well published
Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing.
