Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
Cracking the Code of Buyer Psychology Through Categorization
Knowing your target audience inside and out is Marketing 101. But simply understanding generalized demographics
Meet the New Host: Alina Dallal
Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to
How to Create a ‘Video Brand Style Guide’ for Your Business
Whatever you sell, your customers want to see it in videos. It doesn’t matter if
Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to
