Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]
While most people are trying to stick to their New Year’s resolutions, marketers like myself
How Financial Services Businesses are Using Automation
The finance industry lends itself well to AI. The industry manages much data, customer service,
9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)
In 2024, we’re getting a bonus day in February. Leap Day rolls around on February
The four cohorts of the status quo
The first group cares about the policy. They benefit from it. They’ve organized themselves around
Unlocking Consumer Engagement With GenAI-Powered Marketing
One of the key promises of GenAI is its ability to deliver personalized experiences that
