Special event club

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in

“Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the

To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently.

“What should I post this week?” If you’ve ever stared at your social media accounts asking yourself this question, you’re not alone. Creating and finding