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When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded
How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
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Why do we buy the pitch of the snake oil salesman, the flim-flam man, the
Transforming B2B marketing with LinkedIn’s Kim Bolsoni
Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its
