Early next week…
It’s going to get busy around here. I wanted to share some upcoming events (online and in person) so you can plan ahead… there are
In 2016 we launched our course, 10ksubs, for the first time. That launch brought $220k in
See your owned, earned and paid social activities side by side in a consolidated view in Oktopost’s Social BI.
Welcome emails are a simple, easy, and effective way to give each new subscriber to
Most marketing leaders have dabbled in ABM, or account-based marketing. There’s no disputing its value potential for aligning sales and marketing or creating revenue for businesses, but as Paul Gibson reveals, as ABM gets more sophisticated, it can be challenging to scale and executive an ABM strategy without some help.
In this episode of the Radically Transparent podcast, brought to you by Oktopost, Demandbases’ VP EMEA, Paul Gibson gets candid about why ABX is the future of ABM. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals how we can all shift our mindset into the ABX, or account-based experience, mentality.
Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at […]