The Best Time to Post on Facebook in 2024: A Complete Guide
When it comes to social media platforms, Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so
Paul Gibson on Why the Future of ABM is ABX
Most marketing leaders have dabbled in ABM, or account-based marketing. There’s no disputing its value potential for aligning sales and marketing or creating revenue for businesses, but as Paul Gibson reveals, as ABM gets more sophisticated, it can be challenging to scale and executive an ABM strategy without some help.
In this episode of the Radically Transparent podcast, brought to you by Oktopost, Demandbases’ VP EMEA, Paul Gibson gets candid about why ABX is the future of ABM. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals how we can all shift our mindset into the ABX, or account-based experience, mentality.
How to Build a Lead Qualification Framework
Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at […]
4 Successful Small Business Owners on the Instagram Campaigns That Really Worked
Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.
Top 10 Social Selling Tools
Looking for B2B leads on social media? 3.5 billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. The sheer volume of users flocking to social media sites proves that it […]
Jason Stone on Why Not All Leads Are Created Equal
Jason Stone, Oktopost’s VP of Sales, North America sits down with host Jennifer Gutman on the Radically Transparent podcast, brought to you by Oktopost, to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.
Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling today is at the top of every sales leader’s agenda.
