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Marketing

“Not yet”

Nov 1, 2026 Comment on “Not yet”

The reason we train is to get better. Every successful product goes from version 1.0 to 2.0, eventually. Very few people still drive a Model

Marketing

The Hallmark dilemma

Oct 31, 2026 Comment on The Hallmark dilemma

The slogan is “when you care enough to send the very best.” But more accurately, it’s “when you don’t care enough to be on the

Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 Comment on Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Google’s guide to optimizing for generative AI features says structured data isn’t required for AI search. It also recommends continuing to use it as part

Marketing

Cooperation (the fall book list)

Oct 30, 2026 Comment on Cooperation (the fall book list)

Last week’s book list was a success, and I realized that it would work even better with others. Bookstores work precisely because they stack the

News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 Comment on CRM Features Solopreneurs Use Most During Peak Season

By late October, many solopreneurs start to feel the weight of peak season. The inbox fills faster, new leads pop up at odd hours, and

Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 Comment on ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that

Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
Marketing

Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Feb 25, 2025 Comment on Inside the B2B Marketing Funnel — Everything I Know as a Marketer

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not

Marketing

Long-term selfish (and the circles of us and now)

Feb 25, 2025 Comment on Long-term selfish (and the circles of us and now)

Whenever we make a choice, we do our best. We make a decision based on

News

How to Take a More Goal-Oriented Approach to Marketing Data

Feb 24, 2025 Comment on How to Take a More Goal-Oriented Approach to Marketing Data

The term ‘do more with less’ can be enough to make marketers wince. While budgets

Marketing

Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences

Feb 24, 2025 Comment on Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences

Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and

Marketing

‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing

Feb 24, 2025 Comment on ‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing

When I think of B2B marketing, rock ‘n’ roll is far from my mind. But

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Posts

  • “Not yet”
  • The Hallmark dilemma
  • Google Says Schema Isn’t Required for AI Search. Should You Remove It?
  • Cooperation (the fall book list)
  • CRM Features Solopreneurs Use Most During Peak Season
Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
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