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We are all weird

Jun 30, 2026 Comment on We are all weird

A simple 7-question test helps us realize how diverse a population is. On this quiz, the highest possible score is less than 7%. No matter

Marketing

Class of 2026: Meet your B2B Social’s Rising 30

Jun 30, 2026 Comment on Class of 2026: Meet your B2B Social’s Rising 30

B2B social media is no longer a supporting act. Across every sector of the global economy, the practitioners who do it well are shaping how

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

We are all weird

Jun 30, 2026 0
Marketing

Class of 2026: Meet your B2B Social’s Rising 30

Jun 30, 2026 0
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

What is a Media Kit — and How to Make One That Wows [+Examples]

May 29, 2024 Comment on What is a Media Kit — and How to Make One That Wows [+Examples]

A well-known adage says there’s no such thing as bad press — but let’s be

Marketing

14 Best Corporate Social Responsibility Examples in 2024 [+Trends]

May 29, 2024 Comment on 14 Best Corporate Social Responsibility Examples in 2024 [+Trends]

I ran a survey in early May 2024 where I asked consumers if they thought

Marketing

7 Google Alternatives for Search

May 29, 2024 Comment on 7 Google Alternatives for Search

For decades, search engine optimization (SEO) has been a critical component of any modern marketing

Marketing

I Tested 6 AI Tools for Graphic Design, Here Are My Favorites

May 29, 2024 Comment on I Tested 6 AI Tools for Graphic Design, Here Are My Favorites

Graphic design has come a long way since I started in the arts nearly a

Marketing

How to Write a Budget Proposal (+ Free Template)

May 29, 2024 Comment on How to Write a Budget Proposal (+ Free Template)

The first time I was assigned to write a budget proposal, I stared anxiously at

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Posts

  • We are all weird
  • Class of 2026: Meet your B2B Social’s Rising 30
  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
Marketing

We are all weird

Jun 30, 2026 0
Marketing

Class of 2026: Meet your B2B Social’s Rising 30

Jun 30, 2026 0
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
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