AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO
How B2B brands can build real communities through social media
“Community” has become a B2B marketing buzzword. Like “engagement” and “authenticity”, it sounds great in
Living in ghost cities
Cities used to die slowly. Ancient Rome, Babylon, Memphis (in Egypt) and others took generations
The other kind of magic
We wait and hope for the first kind, the magic that arrives just when we
HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the
I Met With 30+ Buffer Users: Here’s What They Taught Me
At Buffer, we build with customers, not just for them. If you’ve seen my LinkedIn
