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Marketing

Create a handoff doc

Oct 5, 2026 Comment on Create a handoff doc

Imagine if your job required you to maintain an updated handoff doc, something the boss could give to a new hire that would let them

Marketing

Why AI is killing B2B authenticity (and how to fix it), with Marcela Quintela

Oct 5, 2026 Comment on Why AI is killing B2B authenticity (and how to fix it), with Marcela Quintela

In this episode of Radically Transparent, we sit down with Marcela Quintela, Social Media Leader at Spectro Cloud, to tackle one of the most pressing dilemmas

Marketing

Getting critical

Oct 4, 2026 Comment on Getting critical

I’d heard a lot about critical theory but didn’t really understand what was being talked about. The Frankfurt School of the 1930s wasn’t really a

Marketing

Uniformity

Oct 3, 2026 Comment on Uniformity

Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium

Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 Comment on GTM tech stack: What it is and how to build one

A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it

Marketing

Modern vanity

Oct 2, 2026 Comment on Modern vanity

“Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal.

Marketing

Create a handoff doc

Oct 5, 2026 0
Marketing

Why AI is killing B2B authenticity (and how to fix it), with Marcela Quintela

Oct 5, 2026 0
Marketing

Getting critical

Oct 4, 2026 0
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Jul 28, 2026 Comment on HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of

Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 Comment on What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the

Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 Comment on How AEO drives higher-intent site visitors than other channels

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude,

Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 Comment on We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

For the last few months we’ve been in hiring season at Buffer, iterating on our

Marketing

The smush

Jul 28, 2026 Comment on The smush

When new creation technologies arrive, they make the best a little worse and the bad

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Posts

  • Create a handoff doc
  • Why AI is killing B2B authenticity (and how to fix it), with Marcela Quintela
  • Getting critical
  • Uniformity
  • GTM tech stack: What it is and how to build one
Marketing

Create a handoff doc

Oct 5, 2026 0
Marketing

Why AI is killing B2B authenticity (and how to fix it), with Marcela Quintela

Oct 5, 2026 0
Marketing

Getting critical

Oct 4, 2026 0
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
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