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Marketing

Strategy Has Assimilated Many Aspects of Marketing, and That’s Not Necessarily Bad

Aug 30, 2026 Comment on Strategy Has Assimilated Many Aspects of Marketing, and That’s Not Necessarily Bad

“We are the Borg. You will be assimilated. Resistance is futile.” Over the past half century, strategy has become the primary mechanism senior company leaders

Marketing

Taking a shot/wasting a slot

Aug 30, 2026 Comment on Taking a shot/wasting a slot

The first day of classes, some students slouch in the back row, unprepared and uninterested. Some are up front, eager and ready. But it’s only

Marketing

Fit and Finish

Aug 29, 2026 Comment on Fit and Finish

Snap, crackle and pop. A set of German-made socket wrenches can turn a bolt in a similar way to a cheaper alternative, but it feels

Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 Comment on The Buffer Team Shipped 57 New Internal Tools in 5 Days

Last week, 72 people at Buffer stopped their regular work and spent the week building. It was our third company Build Week, and our most

Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 Comment on AEO mentions vs. citations: Key differences explained

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that

Marketing

What’s next?

Aug 28, 2026 Comment on What’s next?

For fifteen or twenty years, this question is relentlessly answered, whether or not we ask it. After we learn fractions, the teacher moves on to

Marketing

Strategy Has Assimilated Many Aspects of Marketing, and That’s Not Necessarily Bad

Aug 30, 2026 0
Marketing

Taking a shot/wasting a slot

Aug 30, 2026 0
Marketing

Fit and Finish

Aug 29, 2026 0
Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 0
Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 0
Marketing

What’s next?

Aug 28, 2026 0
Marketing

Listen to yourself

Jan 9, 2026 Comment on Listen to yourself

Here’s a useful writing breakthrough that has made a difference for me… Set up an

Marketing

Assume bugs

Jan 9, 2026 Comment on Assume bugs

Of course it’s not going to work the first time. You’ll need to fix errors

Finance

We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out

Jan 8, 2026 Comment on We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out

At the start of the year, we asked 11 experts to share their social media

Marketing

AI search visibility: The playbook for marketers

Jan 8, 2026 Comment on AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like

Marketing

“It’s your fault”

Jan 8, 2026 Comment on “It’s your fault”

Those are harsh words. They imply agency, responsibility and failure. The response might be, “I

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Posts

  • Strategy Has Assimilated Many Aspects of Marketing, and That’s Not Necessarily Bad
  • Taking a shot/wasting a slot
  • Fit and Finish
  • The Buffer Team Shipped 57 New Internal Tools in 5 Days
  • AEO mentions vs. citations: Key differences explained
Marketing

Strategy Has Assimilated Many Aspects of Marketing, and That’s Not Necessarily Bad

Aug 30, 2026 0
Marketing

Taking a shot/wasting a slot

Aug 30, 2026 0
Marketing

Fit and Finish

Aug 29, 2026 0
Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 0
Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 0
Marketing

What’s next?

Aug 28, 2026 0
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