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Marketing

Top Behavioral Targeting Tools Marketers Should Know About

Dec 4, 2023 Comment on Top Behavioral Targeting Tools Marketers Should Know About

Like many others, I get dozens of emails a day.  If the subject line’s irrelevant

Marketing

The sixty-day staircase

Dec 4, 2023 Comment on The sixty-day staircase

In the moment, it’s really difficult. L’espirit descalier means, “the spirit of the staircase.” That

Marketing

Why You Need to Choose and Use Performance Metrics Carefully and Beware of . . .

Dec 3, 2023 Comment on Why You Need to Choose and Use Performance Metrics Carefully and Beware of . . .

Most marketers are now deep into their planning for 2024, and a critical part of

Marketing

True/useful

Dec 3, 2023 Comment on True/useful

Here’s a simple grid that might change the way you think about internal stories: When

Marketing

When was the last time you used a compass?

Dec 2, 2023 Comment on When was the last time you used a compass?

How about an astrolabe? Or even a watch? Technology advances, and sooner or later, the

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