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Marketing

Machine learning in email marketing: What drives revenue growth (and what doesn’t)

Oct 10, 2025 Comment on Machine learning in email marketing: What drives revenue growth (and what doesn’t)

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and

Marketing

Finding your cohort

Oct 10, 2025 Comment on Finding your cohort

Friendship is part of it, but it’s mutual forward motion that transforms a group. The

Marketing

Bucket size

Oct 9, 2025 Comment on Bucket size

For many of us in the industrialized world, happiness is directly related to how big

Marketing

Software worth paying for

Oct 8, 2025 Comment on Software worth paying for

There’s more software available for free than ever before, and a lot of it is

Marketing

Why brands should stop overlooking their most powerful influencers: customers

Oct 8, 2025 Comment on Why brands should stop overlooking their most powerful influencers: customers

Every January, I sit down to write my predictions for the year ahead in social

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