“They’re not paying me enough to care”
This is an understandable sentiment. As jobs push people to be automatons and often offer
The Impact Matrix: Moving to the golden quadrant
Tactics are tempting. We can lean into them, invest, build our skills and count on
Getting to next
There’s a difference between ‘rich’ and ‘richer’. And ‘fit’ and ‘fitter’. The problem with a
How many more in the bag?
In a huge bag of chips, each individual chip isn’t worth as much as if
Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I