[Research Round-Up] A Detailed Look at Real-World B2B Buying
(This month’s Research Round-Up discusses the 2024 B2B Buyer Experience Study by 6sense. The 6sense
“Be yourself”
Really? Which self? The self you were when you were two years old, almost out
Toward leggerio
We might not seek it out often enough in our work. It’s a musical term,
How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize
Obvious vs perhaps
“Obvious” closes the door to inquiry. “Perhaps” opens it.