Mediocre means average
Two different ways to consider this: First, in the marketplace, where most people, most of
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here’s one: “Any marketer that says
Rehearsing emotional state
If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy
The shard moment of transition
When a new technology arrives, it appears unpolished, ill-formed and a bit wonky. As it
Two kinds of useful specifications
Professionals use specs to invite others to participate in the work. One kind of spec