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Marketing

The infinite tail

Jan 31, 2026 Comment on The infinite tail

The Long Tail was a profound cultural insight. When we created YouTube, Amazon, Roon, recipe

Marketing

Email marketing automation tools: How to choose in 2026

Jan 30, 2026 Comment on Email marketing automation tools: How to choose in 2026

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails.

Marketing

AI ads are neither

Jan 30, 2026 Comment on AI ads are neither

Neither AI nor ads. The problem started with search, and was weaponized by Amazon. Display

Marketing

Skepticism, surprise and resistance

Jan 29, 2026 Comment on Skepticism, surprise and resistance

Every important medical innovation of the last five hundred years has been ridiculed, undermined and

Marketing

Rebranding starts with listening (AI can help), with Michael Yehoshua

Jan 29, 2026 Comment on Rebranding starts with listening (AI can help), with Michael Yehoshua

Rebrands don’t fail because of bad design. They fail because marketers stop listening. Learn how

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