Strategy Has Assimilated Many Aspects of Marketing, and That’s Not Necessarily Bad
“We are the Borg. You will be assimilated. Resistance is futile.” Over the past half
Taking a shot/wasting a slot
The first day of classes, some students slouch in the back row, unprepared and uninterested.
Fit and Finish
Snap, crackle and pop. A set of German-made socket wrenches can turn a bolt in
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing:
What’s next?
For fifteen or twenty years, this question is relentlessly answered, whether or not we ask