Every email marketer has a story about a send that went wrong. So, we asked around and found some good (or terrifying) ones to share.
When you work in email, sending a mistake is a matter of when, not if. Ask anyone who’s worked in email for a while, and I guarantee they’ll have a story to tell you about an email send that went wrong. Some, like a small typo, are innocent enough. But others, like sending to the wrong list, are a completely different story.
Luckily, email technology has come a long way, and there are helpful resources and features that take the nerves out of pressing send. But this wasn’t always the case, and seasoned marketers have the scars to prove it.
We asked around to gather some of the best email marketing horror stories out there, and here’s what we got.