October 2021


Jason Stone on Why Not All Leads Are Created Equal

Jason Stone, Oktopost’s VP of Sales, North America sits down with host Jennifer Gutman on the Radically Transparent podcast, brought to you by Oktopost, to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.

Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling today is at the top of every sales leader’s agenda.