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Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 Comment on Why B2B Marketers Need to Know About “Opportunistic Learning”

One of the most profound developments in B2B marketing of the last quarter century has been the emergence of empowered and independent business buyers. The

Marketing

“In its larval state”

Jun 21, 2026 Comment on “In its larval state”

Thirty years ago, Cory Doctorow did an interview showing primitive inklings of the internet future (music, videos, etc.). At the time, it was easy to

Marketing

99% might be enough (or not)

Jun 20, 2026 Comment on 99% might be enough (or not)

A 100-foot long boat that’s 99% complete is going to sink before it leaves the dock. That gaping hole is more than enough to do

Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 Comment on What happens when AI starts making decisions for you?

Every marketing leader is being told that AI agents in social media and marketing will increase productivity. Far fewer are asking a more important question:

Marketing

The gap between true and known

Jun 19, 2026 Comment on The gap between true and known

We have more agency and choice than we know. And sometimes, when the awareness of our freedom arrives, it’s too late to reclaim the opportunities

News

Why is using AI so exhausting? 

Jun 18, 2026 Comment on Why is using AI so exhausting? 

AI doesn’t always save time, and even when it does, it can leave users exhausted. AI tools are poorly matched to the needs of knowledge

Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 0
Marketing

“In its larval state”

Jun 21, 2026 0
Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
News

Why is using AI so exhausting? 

Jun 18, 2026 0
News

What to Expect From CRM Implementation for Small Business

Jan 25, 2026 Comment on What to Expect From CRM Implementation for Small Business

Whether you’re running your business solo or working with a small crew, switching to a

Marketing

In defense of popups

Jan 25, 2026 Comment on In defense of popups

One friend recently opened a bookstore instead of a bookmobile. Another is investing two years

Marketing

How to launch an effective employee advocacy program on LinkedIn

Jan 25, 2026 Comment on How to launch an effective employee advocacy program on LinkedIn

B2B marketers know that LinkedIn is a critical platform for reaching decision-makers. Yet many struggle

News

Panorama détaillé de Betify Casino pour joueurs exigeants

Jan 24, 2026 Comment on Panorama détaillé de Betify Casino pour joueurs exigeants

Découverte de l’environnement de jeu La flexibilité des limites de mise s’adapte aux profils variés

Marketing

A better mousetrap

Jan 24, 2026 Comment on A better mousetrap

That’s easy advice and a fine goal. Except… if you look at the last hundred

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Posts

  • Why B2B Marketers Need to Know About “Opportunistic Learning”
  • “In its larval state”
  • 99% might be enough (or not)
  • What happens when AI starts making decisions for you?
  • The gap between true and known
Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 0
Marketing

“In its larval state”

Jun 21, 2026 0
Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
News

Why is using AI so exhausting? 

Jun 18, 2026 0
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