Not every engagement on LinkedIn tells the same story. A like may indicate interest. But when someone saves a post to read later or sends it to a colleague, they’re usually signaling a deeper level of engagement. These actions on LinkedIn can provide valuable insights into how your content is consumed, shared, and discussed throughout the buying journey and often carry more weight than a simple like.
To give you complete visibility into these engagement signals, we’ve integrated LinkedIn Saves and Sends directly into Oktopost Social BI.
What are LinkedIn Saves and Sends
As B2B marketers, we’ve known for some time that not all engagement on LinkedIn is created equal.
While likes and impressions can tell you how many people saw your content, Saves and Sends on LinkedIn provide a different type of signal.
One that’s more closely tied to content value and intent.
A Save happens when someone bookmarks your post to revisit later. It suggests the content was useful enough to keep, whether for future reference, deeper reading, or sharing with their team.
A Send occurs when someone shares your post privately, typically through a LinkedIn direct message. This often indicates the content resonated strongly enough that the reader felt it was worth passing along to a colleague, customer, or industry peer.
Why they matter
Saves and Sends can help reveal consideration. When someone saves content for later or shares it privately with a colleague, they’re signaling that the content was useful enough to keep or worth discussing with others. This is also usually a behavior commonly associated with dark social interactions.
That’s why many B2B marketers view saves and sends as high-intent engagement metrics:
Saves = “I want to come back to this.”
Sends = “Someone else should see this.”
In B2B buying journeys, decisions rarely happen in isolation. According to Gartner, buying groups today are more diverse than ever, ranging from five to 16 people across as many as four functions. So when someone sends a post to a colleague, they’re often bringing others into the conversation. Tracking these interactions can help marketers understand which content is generating interest beyond the individual viewer and actually influencing buying committees.
Together, Saves and Sends offer a clearer view of how audiences engage with your content, helping you identify what truly resonates and drives meaningful engagement.
What’s new in Oktopost Social BI
LinkedIn Saves and Sends are now available across Oktopost B2B social media analytics.
You can view these metrics within LinkedIn post reports in Publishing, as well as across the Posts and Engagements data sources in Social BI for profile pages, giving you a more complete picture of how audiences engage with your content.
Identify content that drives action
With Saves and Sends now available in Oktopost, you can:
Understand which content creates lasting value
Identify the posts audiences find useful enough to save, revisit, and share with others, then create more content that drives similar engagement.
Analyze deeper engagement in one place
View Saves and Sends alongside your existing LinkedIn metrics in Publishing and Social BI without switching between platforms.
Report with greater accuracy
Saves and Sends are now included in engagement totals, giving you a more complete view of how audiences interact with your LinkedIn content.
Ready to see your new metrics in action?
Log in to Oktopost, navigate to Social BI, and update your custom dashboards to include the new LinkedIn Saves and Sends metrics today.
Need help setting up your Social BI reports? Reach out to your Account Manager.
The post Measure deeper LinkedIn engagement with Saves & Sends in Social BI appeared first on Oktopost.
