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The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Finance

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Dec 21, 2023 Comment on Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I thought the posts performed

Marketing

Drama at work

Dec 21, 2023 Comment on Drama at work

A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes

News

The 7 Most Common Sales Problems — And How To Solve Them

Dec 20, 2023 Comment on The 7 Most Common Sales Problems — And How To Solve Them

In a now-famous article published in The Wall Street Journal in 2021, author Patrick Thomas

Marketing

What’s Google Sandbox? Everything You Need to Know

Dec 20, 2023 Comment on What’s Google Sandbox? Everything You Need to Know

The alleged existence of a Google Sandbox is one of the more debated topics amongst

Marketing

Process Documentation Writing Tips

Dec 20, 2023 Comment on Process Documentation Writing Tips

When I’m doing something that involves multiple steps, you can be sure I want to

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Posts

  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
  • Disconcerting genre shift
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
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